We bake

Go Frost Yourself started as a passion project for me, two years ago in my old apartment with a busted oven. A fun instagram account quickly became a side hustle, and as time went on and demand grew, it morphed into a business.

Throughout the process, I met Jenn while training her to become a commercial baker at a bakery in Rochester. While on the surface we seemed vastly different to each other, we learned not only how to be great coworkers but truly amazing friends. Over time, and two different job opportunities together, it was clear that being attached at the hip day in and day out was not only comfortable, but something that made our hard days better.

When it was time to venture out on my own, there was no doubt in my mind that if I was going to start this business, I wouldn’t want to do it with anyone else at my side but Jenn. This isn’t just a job for us, it’s a passion. We do what we love and love what we do. Being self taught bakers who have always held down multiple jobs at once, we love knowing that starting our own business means that we are both able to put all of our time and energy into making it a success.

Jenn and I co-own the bakery and opened our very first brick and mortar in Rochester, NY on March 7, 2023. 

Since then we have stayed true to what we love: baking from scratch, creating recipes themselves and using the best fresh ingredients we can find to create delicious flavors for customers daily.

The name “Go Frost Yourself” came about in a conversation about customer service between my dad and I. If nothing else, we love that it makes people smile. Everyone can relate to wanting to say something like this to someone at work at least once a day, we just get to say it every day now. 

We bring this GFY attitude with us throughout everything we do and we hope after you visit us, you do too!

Come see us for all of your baking needs, for any occasion. We would love to make your day a little sweeter.